Page 7 - BRIDGES_O1_Framework_EN

VALUE PROPOSITION

The value proposition of the BRIDGES Employer Engagement Framework
2
presented below intends to make this framework attractive to VET providers,
and any stakeholders. It takes into consideration their profile – the desired
wants, the latent needs, and fears of changing. And offers a value map of the

framework around its benefits, features and implementation experience.

EMPLOYER ENGAGEMENT FRAMEWORK  VET PROVIDERS
BENEFITS EXPERIENCE WANTS FEARS

• Effectively recruit and • VET managers and • Effectively recruit and engage • Insufficient
engage employers in VET professionals’ knowledge employers in VET understanding of the
• Engage employers in on employer engagement • Set employer engagement as a core employers’ needs
different activities: design is improved function in VET provision • Employer
curricula, support • Learners are better • Spread responsibilities on WBL engagement
activities in the prepared for the work-life among VET providers, employers and framework goals
classroom, provide WBL • Learners have better local partners unclear and/or not
activities for learners support in WBL context • Make available the skills required by measurable
• Sustainable cooperation • New VET-employer the local labour market • Framework not
with employers cooperation • VET providers be seen as adapted to national
• Take advantage from opportunities are engagement specialists contexts
employers’ resources generated • Increased awareness of VET and WBL • Lack of involvement
• Labour force with the • Long term relationships as an attractive way of education and of VET staff
skills needed by for all involved parts are employability • Lack of employer
employers cultivated • Lay a foundation for a broader participation
• Effective national and international engagement • Low professionalism
communication between effort and cooperation of the involved
FEATURES all parties is established partners
• The excellence and • Low level of
• 4-level employer
engagement framework attractiveness of WBL NEEDS commitment of the
and VET is promoted involved partners
for VET providers • Understand local/regional employers
• Blended CPD among stakeholders needs for their staff and trends • Inadequate
programme for VET • Links and cooperation • Create an employer engagement framework
professionals on effective among VET providers and framework to build VET managers and assessment/
employer engagement employers and their professionals knowledge and capacity management
networks are reinforced • Lack of budget or
• Digital learning • Train and support VET staff as
• Employers can time to implement
resources employer engagement specialists
participate in VET in activities
• Community of practice • Develop specific engagement
for discussing topics on different ways activities to support VET managers and • Resources not
employer engagement in professionals adequate to the
VET • Establish and manage employer target groups
• Lack of effective
relations
dialogue between
• Support employers’ involvement with
VET and host during WBL VET providers and
employers
• A shift from an individual employer
approach to a local/regional strategy

2 Adapted from www.peterjthomson.com/2013/11/value-proposition-canvas [retrieved 01.07.2021)

6