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▪ Lower attractiveness of VET, at least when compared with other
educational paths

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profile What qualities should be considered in a VET-business relationship?

The extent to which these factors might affect or not the involvement of
employers in WBL programmes differs. Regardless, such challenges can be
overcome and perceptions changed. The key for a higher degree of engagement
and deeper integration of employers in VET provision lies in nurturing a positive
relationship.

Trust and communication are the two fundamental principles for creating any
lasting business relationship. Certainly, by promoting effective communication
and a trustworthy cooperation VET professionals are ensuring that employers
are more engaged to improve WBL in a meaningful manner. According to our
Local Experts Groups, these two principles shape the philosophy of any VET-
business relationship which is blueprinted also by the following inter alia
qualities:

▪ Commitment — the extent to which each involved parties believes and
feels that the VET-business relationship is worth spending time and
energy to nurture and sustain

▪ Comprehensive — the extent to which employers are engaged in different
aspects and activities ranging from mapping labour market need and
career paths to curricula design, WBL placement or internationalisation

advocacy
▪ Continuous — a long-term VET-business is actively built and cultivated, in
opposite with an isolated, occasional, or short-term partnership based on

timely needs
▪ Empathic — both VET providers and employers feels and acts
constructively toward the other because they have positive expectations
about the relationship

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