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UNIT 1

DEVELOPING YOUR INTERNATIONALISATION STRATEGY

Activity 1

GLOBALISATION & INTERNATIONALISATION OVERVIEW

STEP 1 - Conceptualising Globalisation and its Impact

● Firstly, consider the concept of globalisation and the definition of
internationalisation, then apply the same concept to your own
organisational context
● What steps has your organisation taken to date regarding
internationalisation?
● Consider what this has meant for your stakeholders (internal and
external)?

STEP 2 – Rethinking Globalisation Post COVID-19

Consider the changing context of globalisation over the last 15 years, post
financial crash and impact of COVID-19 . Watch the Video and then consider the
potential opportunities and the risks to your organisation and your
stakeholders.

MAHMOUD KHALED/GETTY IMAGES